Meet the team

Want to get to know us better and find out how we can help?
Here’s some of our friendly team members.
Have a query? This is who might answer the phone. Our friendly Sales Support and
Accounts Management team are here to help!
Educake team member Abdullah Nofal
Account Manager

Abdullah Nofal

Meet Abdullah! With well over a decade of experience in the teaching world, particularly on the international scene, Abdullah brings a treasure trove of knowledge to our team. He's a whiz in primary education, specializing in KS2, and has a knack for understanding what really matters to educators globally.

Abdullah uses his extensive experience to guide and support educators in making the most of Educake, helping them maximise their time and, most importantly, get the best out of their students.

When he's not shaping young minds and assisting fellow educators, you can find Abdullah diving into a good book, experimenting with exotic recipes in the kitchen (with varying degrees of success!), or spending his summers in Egypt flying kites and soaking up the sun. He's passionate, knowledgeable, and always ready to inspire!

Account Manager

Gill Yau

Gill has worked in the education system for a number of years before joining Educake. She believes passionately in young people's desire to learn and Educake's principle of supporting teachers with engaging, relative and quality resources was what attracted her to the company.

Her favourite activity to do in her spare time is getting out on the river either canoeing or paddleboarding. She also enjoys walking and reading. Her love of baking also means she finds time to try a recipe or two at the weekends.

Educake team member Hayley Cox
Account Manager

Hayley Cox

Hayley has helped teachers utilise online teaching resources for many years. Driven by helping teachers get all they can from Educake, Hayley loves helping teachers save time, make things easier, and ideally get some time back for themselves too!

Outside of work Hayley loves to pretend she is an exercise enthusiast.... but really has a bigger addiction to buying sportswear than actually wearing it. She loves helping others personally too, and has a real interest in wellbeing coaching and selfcare. Every year she looks forward to time away in the sun away from busy life and exploring new destinations!

Educake team member Lucy Buckley
Account Manager

Lucy Buckley

Lucy loves the benefits of Educake for a student's learning journey and the fact it helps teachers by saving them precious time. Prior to joining Educake, Lucy worked in Account Management and Project Management and enjoys servicing customers to ensure they have the best user experience.

Outside of work, Lucy enjoys spending time with her two young children and exploring new places with them. When Lucy isn't chasing after her children, she enjoys watching live music with her husband and friends and eating nice food.

Educake team member Sarah Strange
Account Manager Team Leader

Sarah Strange

Sarah has wide experience as a former teacher, from Primary through to FE across eight different educational settings. She is an advocate of student-led methods and believes in saving teachers time and energy, through helping them explore the full value of Educake.

Sarah has also worked in museum education and historic building restoration. At the weekends she enjoys visiting museums and historic houses with her family. When she is not busy being a mum to two energetic boys, Sarah winds down with yoga, movies and good food.

Educake team member Sophie Green
Account Manager Team Leader

Sophie Green

Having been a teacher herself, Sophie fully understands innovative pedagogical approaches and has first hand experience of all the triumphs and challenges teachers experience. Working in Edtech provides a unique way to help support both students and teachers achieve their aspirations.

Outside of work Sophie loves spending time with her two young children and husband. Sport and adventurous challenges play a big part in her life, including learning to fly a plane!

Educake team member Sophie Walsh-Spencer
Sales Support Coordinator

Sophie Walsh-Spencer

Sophie has always worked in sales and thrives from building relationships with customers. She really enjoys interacting with teachers, knowing that she can save them valuable time with Educake resources and support them wherever she can.

Sophie loves walks with her dog Bertie, seeing family and friends and never misses a DIY opportunity (but never finishes one project before starting the next!).

Coming along to our stand at an event? These helpful team members would love to chat with you about Educake.
Events co-ordinator

Tamara Callander

Tamara looks after events. With a background in Admin, Events & Marketing, plus two active boys to look after, she enjoys being organised, creative and finding ways to be more time efficient.

Tamara’s passions are dance and the arts, travel and exploring new places, plus being with her family and friends.

Educake team member Cheryl Prior
Events

Cheryl Prior

Cheryl joined the Educake team to help coordinate upcoming events. With over 20 years of experience with educational events, Cheryl has a passion for education.... and cake!
Sales and Marketing Director

Nicola Allen

Nicola has spent many years as an account manager helping schools use educational software. Passionate about education, her focus is to provide excellent service ensuring teachers have the best support when using Educake.

In her free time, you'll find her busy exercising or championing her children from the side lines with their sporting pursuits.

Interested in partnerships, our social media or have a marketing query?
(If you’ve received a Freddo, one of these friendly faces might be responsible!)
Educake team member Emily Parker
Partnerships and Content Marketing Executive

Emily Parker

Emily works as a Partnerships and Content Marketing Executive for Educake. Before joining Educake she worked as a History teacher, and loves being able to still help both teachers and students. She really enjoys working on the social media side of Educake, as well as thinking up new ways to get the word about Educake out to as many people as possible.

In her free time, you can find her either at a pub quiz (inevitably losing), reading a good book, or trying to keep herself active through hiking or the gym.

Teacher Engagement Lead

Alison Langley

Alison works closely with teachers to ensure that Educake meets their needs as well as possible. A former English teacher herself, she understands the difference that quality learning resources can make for teachers and students.
In her spare time, she enjoys reading, playing guitar and learning languages.
Marketing Executive

Beatrice Wale-Emmett

Beatrice is a Marketing Executive for Educake. She enjoys generating awareness for a product that really works, helping get Educake in the path and hands of teachers and students. On weekends, you can find Beatrice getting stuck into a good book or out on the water in her kayak.
Educake team member Georgia Rose
Marketing Executive

Georgia Rose

Georgia works for Educake as a Marketing Executive. With a background in public libraries, she has a passion for education and wants to help teachers and students thrive. She enjoys finding creative ways to spread awareness of Educake and creating resources that teachers and students can enjoy.

In her spare time, you can find Georgia trying out new craft projects, playing guitar and spending time with friends and family.

Team member Vicky Butterworth
Marketing Manager

Vicky Butterworth

Vicky manages Educake's marketing activity. She has worked in a range of commercial roles in the education sector and now enjoys making sure as many teachers as possible know about the benefits of Educake.

She has a keen eye for detail, loves getting stuck into a campaign report and working out what can be improved for next time.

Here are a few of our tech geniuses who design and perfect the inner workings of Educake software.
Product Director

Anna Wallis

Anna is the product director for Educake. With a background in cognitive science from Berkeley, California, she works closely with teachers to make sure Educake’s features, design, and content are easy to use and focused on solving problems.
Technical Delivery Manager

Moni Foley

Moni has been in IT for a decade, having worked in various roles. She has a passion for process analysis and is a natural organiser who enjoys helping teams craft the best plans to build high-quality products in the most efficient and enjoyable way.
In her free time, she enjoys reading and hiking.
Full Stack Developer

Conor Doyle

Conor is a software developer who has worked predominantly in the e-learning industry during his career and is committed to making Educake the best product it can be.
Conor is also a part time dog sitter for his family dog Stanley and enjoys training Brazilian Jiu Jitsu in his spare time.
Lead Software Engineer (Front End)

Sasha Norton

Sasha has been coding since the dawn of the internet, when monitor display screens only came with orange or green writing on a black background, and remembers Y2K being a thing that got us programmers all worried. She cares about making the Educake user experience the best it can be.
When she’s not in front of computer and mobile screens, you can find her teaching yoga classes in and around Oxford.
Have any thoughts on our content and questions? Here are some of our subject leads and editors who make sure the content is just right.
STEM Subject Lead

Constance Young

Constance looks after the science, maths and computing subjects at Educake. She’s spent years working on bringing excellent STEM content to teachers and students. She loves learning and making learning accessible and fun for others. In her free time, she likes to read and bake (so she has things to eat while reading).
Editor

Carmen Lawrence

Carmen is an editor who works across all subjects on Educake, with special expertise in sourcing amazing texts to check for reading comprehension and making maths questions that help students build mastery.
When she’s not working, Carmen enjoys reading, spending time with her two cats, and brushing up on her foreign language skills.